01 / Manage
Negative keyword checker
Spot search terms that overlap with your negative keyword list.
Use the free tool ↗The paid media workbench
A little clarity.
Before you click launch.
Practical calculators and checks for everyday PPC work. Free to use, with example values and explanations. Your inputs stay in your browser.
02 / Build
Keyword combiner
Combine services, locations and modifiers into a tidy keyword list.
Use the free tool ↗03 / Measure
CPC, CPM & CTR calculator
Calculate the cost and click-through rate of your paid media traffic.
Use the free tool ↗04 / Plan
Conversion rate uplift calculator
See the potential value of improving conversion rate without buying more clicks.
Use the free tool ↗05 / Plan
Lead value & target CPL calculator
Turn customer value and close rate into a practical cost-per-lead target.
Use the free tool ↗06 / Build
Google Ads copy checker
Check character limits, spot duplicates and preview your search ad copy.
Use the free tool ↗07 / Build
Keyword match type tool
Wrap, tidy and deduplicate keywords for your next campaign build.
Use the free tool ↗08 / Build
UTM campaign URL builder
Create clean campaign links for more consistent acquisition reporting.
Use the free tool ↗09 / Manage
Budget pacing calculator
Spot overspend early and see what is left to spend each day.
Use the free tool ↗10 / Plan
PPC budget calculator
Turn a budget, CPC and conversion rate into a practical campaign forecast.
Use the free tool ↗11 / Plan
Break-even ROAS calculator
Find your minimum return and the most you can afford to pay for a sale.
Use the free tool ↗12 / Measure
ROAS calculator
See what your ad spend returns, with CPA and order value alongside it.
Use the free tool ↗