Draper Digital

Plan / Free PPC tool

PPC budget calculator

Build a simple paid media forecast from the numbers you control. Change your budget, cost per click and conversion rate to see how the expected outcome changes.

Your inputs

Example values

Change the example figures to use your own. Values stay in this browser tab.

Media spend only; exclude management and production fees.

Use recent account data or a researched planning assumption.

For example 4 means four conversions per 100 clicks.

For leads, use an evidenced expected value or enter zero to focus on CPA.

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Free to use. No signup. Inputs are processed in your browser and are not sent to Draper Digital.

Understand the numbers

How to use this calculator

Build a range, not a promise

This is a scenario model, not a live traffic forecast. It assumes the full budget can be spent and that CPC and conversion rate stay constant. Try a higher CPC and lower conversion rate to see a more cautious outcome before agreeing a budget.

Translate the plan into an account budget

Google Ads commonly uses an average daily budget and a 30.4-day multiplier for monthly budgeting. The daily figure here is a planning starting point, not a hard daily cap. Actual delivery varies; budget changes and campaign types can affect spending limits. Check the platform budget report.

A worked example

A £3,000 budget at £1.50 CPC gives 2,000 clicks. A 4% conversion rate gives 80 expected conversions at £37.50 each. At £100 revenue per conversion, that is £8,000 revenue and approximately 2.67× ROAS.

A little more context

Common questions

Where do I get CPC and conversion rate?

Start with recent data from comparable campaigns. For a new account, use researched assumptions and revise them after enough real traffic has arrived. The example figures are illustrative, not industry benchmarks.

Why are forecast conversions sometimes fractional?

They are expected values from a model. A forecast of 12.5 conversions describes an average expectation, not half a real customer.

Does increasing the budget guarantee more sales?

No. Search demand, auction competition, targeting and landing page performance all affect whether you can spend at the assumed efficiency.

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