How these guides are written

I’m Tristan Draper, the owner of Draper Digital. I run a PPC consultancy and write about the tools and practical decisions involved in running a business.

Sources you can inspect

Factual claims about a provider, an offer or an official requirement should point to the relevant primary source. Guides show when their sources were checked. That date records a source check; it does not mean that a referral has been tested or a payment received.

AI assistance, explained

I use AI to help research, structure, draft and check my guides. The voice and perspective are mine. When I describe using a product, it is one I use; a suggestion about how to use it is separate from a claim about something I have personally tested. I do not turn another writer’s experience into my own.

Useful recommendations

I want you to understand who a product suits, what it costs and whether it solves the problem you have. I explain what I can earn from referrals. I do not invent tests, screenshots, savings, payouts or customer stories.

Commercial relationships

Any paid referral link is identified with an advertising disclosure. Programme terms and customer eligibility matter, and a personal referral link is not automatically suitable for public promotion. Read the referral disclosure for more.

Corrections

If a source changes or an error is found, the affected guide should be reviewed. Material corrections should explain what changed. Dates are updated for substantive work, not merely to make an article look new.

Send corrections to tristan@draperdigital.com, including the page and the detail that needs checking.

Scope

These are general business resources. Tax treatment, legal obligations and the suitability of financial products depend on your circumstances; the relevant official guidance and qualified advice take precedence over a general checklist.