Understand the numbers
How to use this tool
Formatting is only the first step
The tool changes keyword syntax and removes duplicates. It does not research demand, estimate bids or decide which match type will perform best. Group keywords by intent, choose a relevant landing page and review your search terms once traffic starts.
Build several match types from one clean list
Choose exact plus phrase, or all three match types, to generate grouped outputs in one pass. Duplicate removal applies to the cleaned input before match types are expanded. For example, two unique keywords generate four rows in exact-plus-phrase mode. Plain text removes the outer wrappers. TXT is a copy-ready list; the CSV separates each keyword, match type and formatted output for review. It does not include campaign or ad group settings.
Match types are about meaning
Google’s matching systems use meaning as well as words. Exact match does not mean a literal character-for-character match, and phrase match is not just a fixed phrase in a query. Review the current platform definitions before choosing how much reach to allow.
A worked example
Pasting PPC consultant twice with duplicate removal enabled produces one keyword. Selecting exact match wraps it as [ppc consultant]. Existing outer brackets or quotation marks are replaced, rather than doubled.