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Negative keyword checker

Check which search terms overlap with your negative keyword list. See the matching negative and match type for each term before changing your Search campaigns.

Your inputs

Example values

Change the example figures to use your own. Values stay in this browser tab.

Paste plain search text, not positive keyword match-type wrappers. Up to 500 lines.

Unwrapped = broad; "quoted" = phrase; [bracketed] = exact. Up to 500 lines.

Your results

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Your result will appear here.

Free to use. No signup. Inputs are processed in your browser and are not sent to Draper Digital.

Understand the numbers

How to use this tool

Check the right list

Paste negatives that actually apply to the campaign or ad group being reviewed. This tool cannot read your account or determine which lists are attached. A match can be intentional; decide whether the search represents a customer you want.

Use this as a literal text check

No literal match does not guarantee eligibility. Google may handle misspellings, symbols and long searches differently. This tool does not simulate those cases, positive keyword matching, campaign settings or auctions. Confirm the result in Google Ads before changing a live account.

A worked example

The broad negative free matches “free ppc training”. The phrase negative “ppc jobs” matches “remote ppc jobs”. The exact negative [google ads agency] matches that whole search, but not “google ads agency london”.

A little more context

Common questions

Does it understand synonyms and plurals?

No. Words are checked literally; for example, shoe and shoes differ. It does not expand synonyms or reproduce Google’s misspelling handling.

Can it check negative keywords for Display or YouTube?

No. The text rules here are for Search. Display and video exclusions behave differently.

Will it remove negatives from my account?

No. It has no account connection. Copy or download the review, then make any changes yourself after checking their effect.

Keep the work moving

All free tools ↗