Build / Free PPC tool

UTM campaign URL builder

Create a consistently tagged link for your next campaign. Keep your existing query parameters and page anchor while adding the UTM fields your reporting needs.

Your inputs

Example values

Change the example figures to use your own. Values stay in this browser tab.

Destination URL

Include https:// and use your final landing page.

Campaign source

The platform or publisher, such as google, linkedin or newsletter.

Campaign medium

The channel, such as cpc, paid_social or email.

Campaign name

Use a consistent, descriptive name across your campaign.

Campaign ID (optional)

An internal campaign identifier, if your reporting uses one.

Campaign content (optional)

Distinguish an ad, creative or call to action.

Campaign term (optional)

Identify a keyword or targeting variation.

Lowercase UTM values and replace spaces with underscores

Only UTM values change. Your destination path stays as entered.

Your results

Loading the example…

Your result will appear here.

Free to use. No signup. Inputs are processed in your browser and are not sent to Draper Digital.

Understand the numbers

How to use this tool

Choose names you can keep using

Document one naming convention and use it across your team. Differences in case and spelling can fragment reports. The normalisation option lowercases the values you enter and turns whitespace into underscores; switch it off when you need to preserve exact values.

Check the full tracking setup

UTM tags label a link; they do not install analytics or prove that a conversion was tracked. For Google Ads, review auto-tagging and your GA4 link before adding manual tags. Avoid tagging internal site links because campaign tags are intended to identify incoming traffic. Never put personal information in a campaign URL.

A worked example

A campaign named autumn_launch on google with medium cpc adds ?utm_source=google&utm_medium=cpc&utm_campaign=autumn_launch to a plain destination URL. Existing query parameters are joined with & instead.

The method

Rules & format

Destination URL + utm_source + utm_medium + utm_campaign
Optional: utm_id, utm_content and utm_term

Platform references

Google Analytics: campaign URL parameters

Platform guidance checked 16 September 2026.

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A little more context

Common questions

What happens to UTM tags already in the URL?

The six UTM fields managed by this builder are replaced with your current inputs. An empty optional field removes its old value. Other parameters and the page anchor are preserved.

Does this install GA4?

No. Your site still needs a correctly configured analytics setup and any required consent handling. Test the finished link and reporting before launching.

Are my links saved?

No. The builder runs in your browser and does not send form values to Draper Digital. Copy or download the result before leaving the page.