I combine 10+ years of PPC expertise with AI-powered workflows to manage your campaigns with more precision, fewer errors, and faster results than a traditional freelancer or agency ever could.
Typically working with brands spending £5K — £200K+/month on paid media.
Trusted by leading brands
Services
Search, Shopping, Display & Performance Max. AI-assisted audits catch wasted spend and structural issues that manual reviews miss.
Facebook, Instagram & LinkedIn campaigns. AI-driven audience analysis and creative testing to find what converts, faster.
B2B campaigns that reach decision-makers. AI-powered audience targeting and lead gen to connect you with the right people, cost-effectively.
Channel selection, budget allocation, and measurement — built on data analysis at a depth that manual processes can't match.
The challenge
Ad spend keeps climbing but revenue stays flat. ROAS declines as you scale. Reporting doesn't tell you what's actually working. And manual processes are too slow to catch the waste before it adds up.
It's rarely bids or budgets. It's campaign structure that breaks at scale, tracking that counts the wrong things, and human errors in manual optimisation that go unnoticed until the damage is done.
I use AI to eliminate those errors — automated anomaly detection, data analysis at a depth no person can match, and systematic QA on every change. Senior strategy backed by tooling that never misses a detail.
Process
The AI advantage
AI validates every campaign change before it goes live — wrong targeting, broken tracking, budget miscalculations. The mistakes that cost agencies thousands never make it to your account.
I use AI to process and analyse campaign data at a depth and speed that manual methods can't touch. Patterns, anomalies, and opportunities surface in minutes instead of days.
AI lets me deliver the thoroughness of a full team — auditing, building, optimising, reporting — while you pay for one senior consultant. No juniors learning on your budget.
Automated alerts and anomaly detection mean I catch issues the moment they happen — not at the end of the month when the damage is already done.
About
10+ years in PPC, most of it agency-side. I spent 4 years in Stockholm honing my craft at one of the best digital agencies in Europe, working with brands like Forbes, HBO, Wag!, Volvo & BMW.
I founded Draper Digital because I saw an opportunity: pair a decade of hands-on expertise with AI tooling and you can deliver better results, with fewer mistakes, at a fraction of agency cost.
No layers. No juniors. Just senior strategy backed by technology that never misses a detail.
If you're spending on paid media and want better results, book a call and I'll walk you through what I'd change.