PPC strategy & audits
Make clearer paid media decisions with a PPC strategy review or account audit. Channel planning, budget allocation and measurement from Draper Digital.
Explore the service ↗AI-Augmented PPC Consultant
PPC consultancy. Built for growth.
I’m Tristan Draper, a freelance PPC consultant. I combine 10+ years of experience with AI-assisted workflows to plan, manage and improve your Google Ads, paid social and LinkedIn campaigns.
Typically working with brands spending £5K — £200K+/month on paid media.
Trusted by leading brands
ForbesHBOWag!VOLVOBMW
Services
What I do
LinkedIn Ads consultancy
LinkedIn Ads strategy and management from Draper Digital. Plan B2B audiences, offers, lead generation and reporting with senior PPC support.
Explore the service ↗Paid social management
Paid social consultancy and management for Facebook and Instagram. Work with Tristan Draper on creative testing, campaign structure and measurement.
Explore the service ↗Google Ads management
Google Ads management from Tristan Draper, a PPC consultant with 10+ years of experience. Search, Shopping and Performance Max strategy, audits and optimisation.
Explore the service ↗I think all of my clients need Tristan! I've worked with so many digital marketing experts, and Tristan does exactly what most of the others promise... but often don't deliver. Make social and Google work for my business, my brand, my goals, my budget. Awesome guy, great work!
Kyle Talbot
CMO
Process
How I work
Audit & Strategy
- AI-assisted account audit to identify wasted spend and tracking gaps
- Identify quick wins and structural issues in hours, not weeks
- Build a data-backed roadmap aligned to your growth goals
Build & Launch
- Campaign architecture designed for scale
- Automated checks and manual review before launch
- Conversion tracking & attribution setup
Optimise & Report
- AI-assisted monitoring catches anomalies before they cost you
- Continuous optimisation informed by real-time data analysis
- Clear monthly reports with insights, not just numbers
The AI advantage
One person. The output of a team.
More checks before launch
AI-assisted checks help review targeting, tracking and budgets before changes go live. They support careful account management and reduce avoidable mistakes.
Faster, deeper analysis
I use AI to process and analyse campaign data at a depth and speed that manual methods can't touch. Patterns, anomalies, and opportunities surface in minutes instead of days.
More for your money
AI lets me deliver the thoroughness of a full team — auditing, building, optimising, reporting — while you pay for one senior consultant. No juniors learning on your budget.
Always-on monitoring
Automated alerts and anomaly detection mean I investigate issues as they emerge and prioritise the changes that need attention.
About
A bit about me
10+ years in PPC, most of it agency-side. I spent 4 years in Stockholm honing my craft at one of the best digital agencies in Europe, working with brands like Forbes, HBO, Wag!, Volvo & BMW.
I founded Draper Digital because I saw an opportunity: pair a decade of hands-on expertise with AI tooling and you can deliver better results, with fewer mistakes, at a fraction of agency cost.
No layers. No juniors. Just senior strategy backed by technology and a careful review process.
The paid media workbench
Free PPC tools. Clearer decisions.
Check your ROAS, find your break-even target, plan a budget and catch campaign mistakes before launch. Seven practical tools, with no signup.
Explore all free PPC tools ↗Let's talk
If you're spending on paid media and want better results, book a call and I'll walk you through what I'd change.