01
Business goals & economics
Define the outcomes that matter and what you can afford to pay for them. Consider contribution margins, lead quality and conversion lag.
Draper Digital / PPC consultancy
PPC strategy & audits
Get a clearer answer to where the next pound should go. Review your paid media setup and build a practical plan around business economics, measurement and the evidence in your accounts.
Book a 30-minute callHow I can help
Scope agreed around your goals02
Account & tracking review
Review how campaigns are organised and how results are recorded. Surface gaps that make performance difficult to interpret.
03
Channel & budget planning
Assess how Google Ads, paid social and LinkedIn could contribute. Build scenarios from explicit assumptions rather than treating forecasts as promises.
04
Prioritised next steps
Turn the review into a sequence of practical changes and tests. Separate urgent fixes from longer-term opportunities.
The approach
Start with the business.
Then the account.
An audit should help you decide what to do next. I combine more than a decade of PPC experience with AI-assisted analysis to investigate account data, challenge assumptions and explain the trade-offs. The final scope is agreed around the decisions you need to make.
Explore the other PPC services or read more about Tristan.
Before we talk
Common questions
What is the difference between an audit and ongoing management?
An audit reviews the current position and recommends next steps. Ongoing management includes implementing, monitoring and refining campaigns over time. The right scope depends on your team and needs.
Can you help before we launch paid media?
Yes. Strategy work can review the offer, landing pages, measurement needs, channel fit and initial budget assumptions before launch.
How is pricing decided?
Scope and pricing are agreed after discussing the accounts, goals and level of support required. Book a call to establish what would be useful.
Are the free calculators a substitute for an audit?
They help with individual calculations and basic checks. An audit adds context from the account, business goals and customer journey that a standalone calculator cannot see.