01
Audience planning
Translate your ideal customer profile into a practical targeting plan. Balance relevance with the audience size needed for a useful test.
Draper Digital / PPC consultancy
LinkedIn Ads consultancy
Reach relevant B2B audiences with a campaign plan built around the buying journey. Work directly with a senior consultant on LinkedIn Ads strategy and execution.
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Scope agreed around your goals02
Offer & campaign structure
Match the message and action to the buying stage, whether that is content, an enquiry or a lead generation form.
03
Lead handling & measurement
Agree how leads will be followed up and which signals define quality. Review the reporting and campaign tags needed to connect the journey.
04
Testing & optimisation
Evaluate creative, targeting and spend with the sales cycle in mind. Use the results to choose where to focus the next test.
The approach
Start with the business.
Then the account.
B2B campaigns need patience and a clear definition of a useful lead. A low-cost enquiry is not automatically a good result, and a high-value opportunity may take time to appear. The plan should connect media delivery with qualification and follow-up, so budget decisions are based on the right signals.
Explore the other PPC services or read more about Tristan.
Before we talk
Common questions
Is LinkedIn right for every B2B business?
No. Fit depends on your audience, offer, sales economics and budget. The first step is to assess whether it is a sensible channel to test alongside your existing activity.
Can you run lead generation campaigns?
Yes. Campaign planning can include lead generation forms or website conversion journeys. The choice should reflect the information you need and how quickly leads can be followed up.
Will you measure results beyond cost per lead?
Where your CRM and sales data allow it, the aim is to understand qualification and commercial outcomes as well as media metrics. Tracking requirements are agreed before launch.