01. Case Study

Moyagi

In 2021, Moyagi had a clear overall goal: They wanted to grow their bookings and drive digital marketing efficiency across all channels.

For this Moyagi needed support in establishing a cost-effective and ‘always-on’ channel mix, but also creative that was on par with the Moyagi brand and its unique community.

To achieve this goal, together we set up a plan focusing heavily on:

Set a brand tonality that represents the Moyagi’s community.
Establishing a cost-efficient channel mix and automate channel management as much as possible.
Understanding user behaviour through data modeling.

MOYAGI is a reimagination of traditional karaoke. A modern, more accessible take, repackaged to look and feel great. It’s a premium private room karaoke venue in Stockholm. With a restaurant, bar, 12 rooms and each room is equipped with the latest technology to make your karaoke experience even better.

Results

Sales growth

+250% YoY

In 2022, the number of leads increased by 70% compared to the same months in 2020 – achieved by updating and providing relevant ads on Google Search. This included 61% increased media spend that was better distributed between keywords based on their performance and priorities. New keywords in Google Search and improved coverage made it possible to reach new relevant customers.

Cost per acquisition

-30% YoY

By using the target cost per acquisition bidding strategy and by grouping the karaoke campaigns into different performance buckets based on their priorities, we managed to keep the average booking cost lower than in 2020 while still increasing the number of bookings.

Click through rates

+70% YoY

Together we recreated the ads to match our best practices and to be as relevant as possible for search queries. The improved ad relevance and increased media spend resulted in a better clickthrough rate and a better booking completion rate on the website.

Client Testimonial

"Draper Digital is a fantastic solution for businesses new to PPC. Specialised in paid advertisement, Tristan has helped my company understand and create a successful strategy on the most important channels available. I highly recommend Tristan."