01. Case Study

Carestockroom

Carestockroom launched during a global pandemic back in January 2021. I had the pleasure of working with Lesley on a previous project & I was thrilled when she reached out for help growing carestockroom through paid media.

Being a new business, Carestockroom needed support in establishing a cost-effective and ‘always-on’ channel mix.

To achieve this goal, together we set up a plan focusing heavily on:

Setting up a test roadmap to explore each channel & determine its effectiveness.
Establishing a cost-efficient channel mix and automating channel management as much as possible.
Understanding our audiences & user behaviour through data modeling.

Carestockroom make it fast and easy to source, compare and order everything you need for your care service… from PPE to photocopy paper, mattresses to thermometers, dementia aids to hoists… absolutely everything. The perfect supplier for care homes around the UK.

Results

Revenue Increase

+37% YoY

Monthly Orders

+107% YoY

Average Order Value

+177% YoY

Client Testimonial

As a start-up, it was important for us to have flexibility in cost and to make an immediate impact on sales. Tristan helped us do both. We were able to flex the hours we needed to get our paid search up and running and working effectively we quickly establish a rhythm of testing and learning that has delivered sales growth. Tristan's knowledge, responsiveness, and creativity have helped us deliver continued growth and paid search has been at the heart of that. He is so easy to work with and a master of his craft. A pleasure to do business with.