Advertising is now an essential part of your social media marketing plan, particularly on Facebook as algorithm changes over the past couple of years have made it harder to connect with your customers organically. And while Facebook advertising can be a great way to target your ideal audience, if you don’t know what you’re doing it can lead to costly mistakes.

YouTube ads can be a fickle beast. Things can get hairy pretty quickly and before you know it your ad spend is gone & you are crawling back to the CEO to ask for more budget. Implementing the right YouTube strategy for your business can lead to great results. With over 7 years of experience working with YouTube campaigns I have a good eye for strategies & content that works.

Running a LinkedIn campaign can quickly become costly without careful management. While the platform isn't very sophisticated, experience is essential to create and optimise ads that engage your audience cost-effectively.

A successful PPC campaign begins with a goal-oriented strategy. When done right, PPC can earn you qualified leads or sales. If you can create a seamless paid strategy then it could lead to a massive increase in ROI for your efforts.